ELECTRONICS, IT FIRMS GEAR UP FOR RISING DEMAND

       Thai electronics and information-technology firms are planning to expand their businesses as the global economic recovery gathers pace, which will boost the need for higher capacity and more outlets.
       Stars Microelectronics (Thailand), an electronics-maker, plans to invest Bt150 million next year to increase capacity at its two business lines, microelectronic manufacturing assembly (MMA) and integrated circuitry (IC).
       CEO and co-founder Polsak Lertputipinyo yesterday said the company would increase IC capacity from 800 million units per year to around 1.4 billion by the end of 2010. Meanwhile, it will raise MMA production capacity to 90 million units per annum from 80 million units per annum from 80 million this year.
       At present, IC products contribute 20 per cent of Stars' revenue, with the majority generated from MMA products. The company expects revenue from IC products to increase to around 30 per cent next and be on a par with MMA within three years.
       The company aims to maintain revenue growth at around 15 per cent per annum.
       Polsak said the key product driver for the company's IC business was its Tyre Pressure Monitoring System, which the company supplies to leading auto-parts customers around the world. Orders have increased by 60 per cent from last year. Stars plans to raise production capacity to more than 3 million units per month from the current 2 million.
       Regarding the company's MMA business, orders of hard disks for laptop computers have increased by 70 per cent.
       Western Digital, the world's second-largest manufacturer of hard disk drives, has confirmed increased orders of 60 per cent until the middle of next year.
       Stars has also seen a rise in orders from smart-phone manufacturers as worldwide sales climb. The company generated revenue of Bt7.6 billion and net profit of Bt189 million in the first nine months of the year. For this year, it predicts net profit will slightly exceed the Bt210 million reported last year.
       Meanwhile, Supant Mongkolsuthree, CEO of Synex (Thailand), a leading importer and distributor of computers and IT-related equipment, said the company had upped its revenue growth target for this year to 15 per cent from 5 per cent, after signing a contract to become the sole distributor of Seagate's hard disk drives.
       The move was despite industry forecasts that the value of the computer hardware market this year would drop 5 per cent from last year to Bt70 billion.